You can standardize the letter-writing process and train your team to input specific pieces of information into your direct mail template. Using templates to create your fundraising letters can be a great way to improve your direct mail efforts quickly and easily. In your direct mail training courses, be sure to highlight the benefits of this outreach method (personalization, direct communication, etc.) so team members have a clear understanding of its advantages and why youвЂ™re incorporating it on an organization-wide level. You might consider bringing in a few guest speakers from other nonprofits to share with your team the success theyвЂ™ve had with direct mail appeals and their strategy for using this platform. To educate your team, you can create online educational courses or host a complete virtual training session using a live streaming platform. Affordable:В You donвЂ™t have to print materials, rent a venue, or purchase presentation equipment as you would for an in-person training session, making this a highly affordable option.Accessible:В Your staff members can log on from anywhere with an internet connection and access course materials using any device.Plenty of people prefer digital learning to in-person training because of the ability to take their education into their own hands. Convenient:В Team members can work on training courses whenever their schedule allows.Virtual training is the perfect avenue to get your team members up-to-speed with direct mail appeals because it is: Many nonprofits are moving previously in-person training sessions to online platformsВ as a way to encourage team members to learn and grow in their roles. LetвЂ™s take a closer look at these strategies. Work with a dedicated direct mail platformД«y crafting a strategic approach to direct mail appeals, your nonprofit team can incorporate this approach with other marketing channels such as email and social media to enhance future fundraising and marketing campaigns.Equip your team with the tools they need to learn.Thanks to our years of expertise, weвЂ™ve compiled a list of our top tips for training your team to conduct direct mail messaging: Regardless of whether your team is using direct mail appeals for the first time or simply looking for a refresher, hosting a dedicated training sessionВ can help you take this marketing and fundraising channel to the next level.ДЄt GivingMail, we specialize in helping nonprofit professionals maximize their use of direct mail appealsВ by offering a dedicated platform for designing and implementing direct mail campaigns. ThatвЂ™s why direct mail is so important for nonprofits-you can reach supporters on a personal level to earn their support for your fundraisers and other activities. You see the envelope addressed with your name and get a thrill of anticipation, imagining the possibilities of what could be inside. Training Your Nonprofit Team to Use Direct Mail AppealsДЄlthough technology has forever altered the way people communicate, thereвЂ™s still something particularly special about receiving a letter in the mail.

Direct mail letter example